Case Study
+109% YoY revenue growth for supplement brand.
+109%
YoY Revenue Growth
vs. prior year
+R2M
13K+
-18%
01
THE CHALLENGE
Growth had stalled and competitors were moving.
Sally Ann Creed was a well-established brand that had stopped acquiring new customers at any real rate. Their previous agency had not earned the confidence needed to increase spend, so spend stayed flat, and flat spend meant a flat customer base.
Meanwhile newer competitors were taking share. A plateau in a moving market is not a plateau. It is a slow loss.
02
THE STRATEGY
One offer became three.
01. Locked in on the hero offer. Before touching spend, we identified the single offer with the strongest pull and put the full weight of the account behind it. Scale needs one proven thing to scale, not five unproven ones.
02. Built persona-specific creative against multiple pain points. Not variations of one message. Different people, different problems, each with creative built for them.
03. Ramped video production hard. Video became the primary testing vehicle, which meant production volume had to rise before results could.
04. Took testing cadence from monthly to 5+ new ads per week. Their old cadence was one round a month. We moved to five-plus ads weekly. That is roughly twenty times the learning rate.
05. Built two more hero offers when we hit the ceiling. The first offer eventually capped out, as every offer does. Rather than accept the ceiling, we created two new hero offers, each reaching personas the brand had never spoken to, which unlocked the next stage of spend.
03
THE RESULTS
+109% revenue. CAC down 18%.
R2M+ in profitable managed spend on FMG-produced ads. 13,000+ new customers acquired. Revenue up 109% year over year while cost to acquire a customer dropped 18%.
The bigger outcome is structural. The brand now runs three working offers instead of one, which means it stays relevant to audiences it had never targeted, and it no longer lives or dies on a single product. No seasonal slump. No dead month when one SKU goes out of stock. Harder to knock over.
KEY OUTCOMES
What we delivered
Profitable Ad Spend
+R2M
New Customers
13K+
YoY Revenue Growth
+109%
CAC Reduction
18%
SERVICES
CONTACT
© 2026 FMG Digital | All Rights Reserved
Privacy Policy